Player X publishes and distributes mobile entertainment content through global operators, retailers, internet portals and handset manufacturers.They work with some of the world's biggest brands and have exclusive contracts with 70 global operators that offer their partners a potential reach of more than 400 million customers.

ITV plc is a leading UK media company, owning all of the regional Channel 3 licences in England and Wales, which together account for over 90% of ITV1 advertising revenues. ITV plc wholly owns three leading free-to-air digital channels: ITV2, ITV3 and the recently launched ITV4.

ITV plc’s production arm comprises the largest commercial television production company in the UK and one of Europe’s largest programme distributors.

ITV plc owns the market leading cinema screen advertising businesses in the UK and Republic of Ireland and has similar joint ventures in continental Europe and the United States.

FremantleMedia is one of the largest international creators and producers of programme brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in around 43 territories, including the UK, the US, Germany, Australia, France, Italy, Spain, Portugal, Scandinavia, Latin America and Asia.

FremantleMedia has production operations in over 25 countries worldwide, providing local sales and production support for its international TV brands such as Idols and the world's longest running game show, The Price is Right.

Producing a wide range of drama, entertainment and factual entertainment programming, FremantleMedia also has particular expertise in developing and acquiring new formats worldwide for production in local territories. In 2004, FremantleMedia delivered almost 8,000 hours of original programming to broadcasters around the world.